Digital Signs Are Here To Stay
The days of traditional billboard advertising and static sign poster displays are almost completely behind us in this age of computerised technologies. Notwithstanding the fact that messages may be boldly displayed for all to see, traditional static billboard advertising does have its down side.
Because of the nature of this type of advertising, messages posted on billboards and static signs cannot be changed very often as it is a very labour intensive process. This means that messages can lose their impact and influence over time making them ineffectual as advertising media. The very obvious observation one can make regarding posters on billboards is the sheer amount of space which they occupy whilst only capable of communicating one message at any point in time.
The supply of billboard advertising space has firmly entered the digital age. Electronic banners have been around for several decades with their neon lights and single messages scrolling across the board. Now the change is from analogue electronic signs to digital, dynamically changing screens.
Using digital screens for marketing
Digital screens are excellent for marketing, advertising and promotional aids because of the many benefits they provide.
A digital display is the low-maintenance alternative to a billboard advertisment. In the days of static billboards, it was necessary to drive to the billboard location, erect a ladder, scrape off the old sign, paste and apply the new poster and dispose of the waste. All of this takes time, effort and money. Digital signs are a cost effective alternative.
All that is necessary in the case of much digital signage is to attach the sign - either to a pylon or wall - and connect it to a power supply and a means of data transfer. An ethernet conection or even a wireless capability is all that is needed to make data transfers. The actual erection of the sign is the hardest part, as advertising messages can easily be added and changed centrally once this is completed.
Instantaneous and dynamic changes can be made to just one or to many digital display screens using a centalised computer. The cost saving on sign changes alone justifies the need for digital displays. Digital sign displays also enable the possibility of specifically and demographicaly targeted messages to be scheduled for different times of the day.
Multiple advertisements in the same space make digital signs a cost effective approach to promotional and marketing campaigns. Running consecutive advertisments allows for maximum impact and thus higher sales and return on investment.
Effective advertising is possible through the display of large amounts of information with exceptional visual impact and superior visibility. Animation and colour draw the eye to the message in a way a flat poster never could. It is a well-known fact among the advertising fraternity that animated digital displays influence the general public in a way that no other advertising can.
Digital signage, strategically placed, is a powerful medium in influencing potential customers to make decisions and ultimately purchase a product or service. A high return on investment may be acheived by the savvy advertiser whio choses the highly dynamic, low maintenance option of digital signage.
Tags: digital display screens, digital signage, digital signs, LED & LCD digital displays